Affiliate Marketing

If you recommend a restaurant to a friend, and that friend visits the restaurant because of your recommendation, the restaurant’s revenue will have increased because of your referral. This is “ word of mouth” marketing. But you, as the referrer, do not see any of the cash benefit that the restaurant does!

Imagine that the restaurant gave you 10% of the bill for every person that you referred to the restaurant. They would be paying you a finder’s fee for new customers. There are a number of businesses that market this way offline. Brokers for insurance products are an example, but these referrals can be hard to track. Online, they are very easy to track.

This system of reward where compensation is based on referral is called affiliate marketing, and is used to describe this type of marketing in an online environment. This module has been prepared with a view to educate and create awareness about Affiliate Marketing, how Affiliate Marketing works,  when to consider affiliate marketing, how to do it right, emerging technologies, the good and the bad about affiliate marketing.

This module would be useful for first timers in Affiliate Marketing, MBA / BBA / B.Com students, Advertising & PR rofessionals, NGO's, NPO's, Brand Managers, Entrepreneurs, Doctors, SME's and anyone wanting to know about the basics of email marketing.

• Module Curriculum

  • History of Affiliate Marketing
  • Key Terms and Concepts of Affiliate Marketing
  • How Affiliate Marketing Works?
  • Affiliate Networks
  • Tools of the trade of Affiliate Marketing
  • Setting up a campaign in Affiliate Marketing
  • Pros and Cons Of Affiliate Marketing
  • Summary of Affiliate Marketing
  • The Bigger Picture on Affiliate Marketing
  • Great Videos on Affiliate Marketing
  • Important Articles on Affiliate Marketing
  • Best Books on Affiliate Marketing
  • Interesting Slides on Affiliate Marketing
  • Further Reading on Affiliate Markeing

• Learning Options

  • Selfpaced Study - FREE

    • Self-paced study is available through our Free Masterclass Programs. Registration to the Masterclass is Free for all members of IICM. The Masterclass is delivered through our advanced learning management system comprising of Study Resources and a constantly incrementally updated knowledge center.

    • Pay only for Assessment, when you are ready to be Certified

  • Training On Demand

    • Ondemand : Online / Classroom / Onsite Training options available

    • Instructor Led

    • Schedule as per your convenience (Based on instructor availability)

    • Free Assessment