Applications of Mobile Marketing

It’s not only web sites that can be designed specifically for mobile devices . Applications and widgets can be created that are specifically for the mobile phone. For example, Google’s popular webmail service Gmail can be accessed via the mobile web, or Gmail users can download a Java application to their phone that gives them access to their Gmail account. The application presents a user experience that has been tailored to the mobile phone, and can even be tailored to a particular handset.

Similarly, Apple’s popular iPhone uses widgets allowing iPhone users to access all manner of Web applications.

As of 2008, widgets represent a marketing opportunity for products and companies reaching out to a tech savvy, affluent community. Widgets can be products on their own, such as the Baby Monitor for the iPhone, or they can be used to market other products, such as a widget that provides easy access to the blog BoingBoing.net.