Best Practice Workshop on Email Marketing

Objective: To share knowledge, experiences and best practices on eMail Marketing.

eMail Marketing is considered as the primary tool for customer relationship management (CRM). If done effectively, this extension of permission based marketing can deliver one of the highest returns on investment ( ROI) of any Digital Marketing activity.This module has been prepared with a view to educate and create awareness about the role and function of email marketing, when to do an email campaign, how to do an email campaign, risks associated with email marketing, and the advantages of investing in email marketing.

This class would be useful for first timers in email marketing, MBA / BBA / B.Com students, NGO's, NPO's, Brand Managers, Entrepreneurs, Doctors, SME's and anyone wanting to know about the basics and fundamentals of email marketing.

The Best Practice Workshop will cover the following topics:-

• History of eMail Marketing
• How eMail Marketing Works?
• Key Terms and Concepts of eMail Marketing
• How to ensure you have the right permission to send emails to your clients?
• How to send bulk mails to your customers?
• How to track, who reads your email and clicks on the links in them?
• Pros and Cons of eMail Marketing
• Summary Of eMail Marketing

This is a class that gives you solid email marketing skills and knowledge to truly take advantage of the digital medium for your business and use it as a competitive differentiator.

For further information please contact at:- 022 65279429 or 91 9819258570.