Best Practice Workshop on Online Advertising

Objectives:
To share knowledge, experiences and best practices on Online Advertising.

 Whether online or off, the main objective of advertising is to increase sales. As well as this, advertising aims to increase brand awareness. Advertising is based on the simple economics of supply and demand. Advertisers aim to stimulate a consumer need and then satisfy that need.

One of the greatest benefits of online display advertising is that the messages are not restricted by geography or time. Online advertisements are also much more interactive than offline advertising. While both online and offline advertising can be disruptive, interactive online advertising can be designed to be perceived as less so.This module has been prepared with a view to educate and create awareness about Online Advertising, how online advertising works,  when to consider spending on online advertising, how to do it right, emerging technologies, the good and the bad about online advertising.

This class would be useful for first timers in online advertising, MBA / BBA / B.Com students, Advertising & PR Professionals, NGO's, NPO's, Brand Managers, Entrepreneurs, Doctors, SME's and anyone wanting to know about the basics of email marketing.

The Best Practice Workshop will cover the following topics:-

• History of Online Advertising
• How Online Advertising works
• Key Terms and Concepts Of Online Advertising
• Putting Online Advertising all together
• Emerging Technologies on Online Advertising
• The Good and the Bad of Online Advertising
• The Bigger Picture Of Online Advertising
• Summary of Online Advertising
• Case Study on Online Advertising

This is a class that gives you solid Online Advertising skills and knowledge to truly take advantage of the digital medium for your business and use it as a competitive differentiator.

For further information please contact at:- 022 65279429 or 91 9819258570.