Best Practice Workshop on Social Media Marketing

Objectives:
To share knowledge, experiences and best practices on Social Media Marketing.

Blogs, wikis, social bookmarks, tag clouds – new words for new things, and new ways to use words. You may be living in the world of social media, but to many it’s a jumbled jungle with no clear structure.

The many facets of social media are also called Web 2.0, consumer generated media, citizen media and new media. In fact, comparing social media to traditional media is probably the most useful way of defining what exactly this means.

Most simply put, social media are media (from written to visual to audio to audio visual) that are designed to be shared. Sharing means that it is easy to comment on, that it is easy to send, and that there are no high costs associated with viewing the media. And, because of the connected nature of the Internet, it means that sharing, commenting and viewing can all be tracked and measured.

This class has been prepared with a view to educate and create awareness about Social Media marketing, how social networks work,  when to consider spending on social media, how to do it right, emerging technologies, the good and the bad about social media marketing.

This class would be useful for people interested in knowing more about Social Media, MBA / BBA / B.Com students, Sales & Marketing Professionals, Advertising & PR Professionals, NGO's, NPO's, Brand Managers, Entrepreneurs, Doctors, SME's and anyone wanting to know about the basics of email marketing.

The Best Practice Workshop will cover the following topics:-

• History of Social Media
• How Social Media Works
• Connecting Social Networking With Social Media
• Creating Content and Opinion – Blogging and Podcasting
• Social Media Podcasting
• Pros and Cons of Social Media
• Social Media and Marketing: Rules of engagement
• Social Media has changed the traditional media landscape
• The Benefits of Social Media to Marketers
• Key Terms and Concepts Of Social Media
• The Bigger Picture of Social Media
• Facebook - LinkedIn - Twitter - My Space - Orkut - What's Possible across these Networks and How to go about it?

This is a class that gives you solid Social Media Marketing skills and knowledge to truly take advantage of the digital medium for your business and use it as a competitive differentiator.

For further information please contact at:- 022 65279429 or 91 9819258570.