Best Practice Workshop on Viral Marketing
Objectives:
To share knowledge, experiences and best practices on Viral Marketing.
Viral marketing is a form of word of mouth marketing which aims to result in a message spreading exponentially. It takes its name from a virus, because of the similarities that marketers aim to emulate:
- It is easily passed on.
- The number of people who have been “infected” grows exponentially.
Viral marketing campaigns are not as easy as they may appear. They require careful preparation, and a little bit of luck. This module has been prepared with a view to educate and create your awareness about Viral Marketing, how viral marketing works, when to consider viral marketing, how to do it right, emerging technologies, the good and the bad about viral marketing.
This class would be useful for first timers in viral marketing, MBA / BBA / B.Com students, Advertising & PR Professionals, NGO's, NPO's, Brand Managers, Entrepreneurs, Doctors, SME's and anyone wanting to know about the basics of email marketing.
The Best Practice Workshop will cover the following topics:-
- History Of Viral Marketing
- Key terms and Concepts of Viral Marketing
- How Viral Marketing works?
- Types Of Viral Marketing Campaigns
- Stormhoek and Threshers: a voucher frenzy - Viral Marketing
- Preparing to go Viral
- Now what on Viral Marketing
- Getting it wrong: astroturfing on Viral Marketing
- Summary Of Viral Marketing
- The Bigger Picture Of Viral Marketing
- Great Videos on Viral Marketing
- Interesting Articles on Viral Marketing
- Further Reading on Viral Marketing
This is a class that gives you solid Viral Marketing skills and knowledge to truly take advantage of the digital medium for your business and use it as a competitive differentiator.
For further information please contact at:- 022 65279429 or 91 9819258570.
