The Bigger Picture of Online Reputation Management

ORM should monitor all mentions of a brand and guide a brand in using social media to communicate. It can help to identify hotspots for viral word of mouth marketing, and should be used to ensure that that word of mouth is positive.

WebPR works hand in hand with ORM. ORM tools are used to listen, and WebPR helps a company to respond and engage.

ORM can also identify new sources for possible link growth for an SEO strategy. Every mention can be used to build links, and to report on the links obtained. ORM tools can help to identify what keywords and key phrases to target (and which are being targeted by a company’s competitors).

ORM should also be used for determining the success of any marketing campaign that is not directly related to sales. It can show growing brand recognition as well as consumer sentiment.