The Bigger Picture Of Viral Marketing

Successful viral marketing relies on a solid understanding of social media. Most viral marketing messages are hosted, shared and even created with the tools of social media.

Viral marketing campaigns can increase the links to a web site, and can therefore be a valuable SEO resource and tactic. Using SEO knowledge, the campaign can be created so as to maximise the value of those links.

Email marketing can be turned into potential viral marketing with the simple addition of a “forward to a friend” instruction and link in an email newsletter.

Viral campaigns can be seeded in a number of ways, including online advertising, to ensure maximum audience.

ORM provides plenty of tools for establishing the success and reach of viral campaigns.