Certificate in Digital Marketing Program Feb-2010
20th + 21st + 27th +28th February 2010
The IICM Certificate in Digital Marketing- Classroom Program (Feb-2010) is designed to provide practitioners with a comprehensive knowledge and thorough understanding of digital marketing technologies and their many applications.
It is designed for professionals who shall be actively involved in the operational aspects of planning and managing digital or multi-channel marketing campaigns and also benefit marketing executives who have some level of responsibility for digital marketing, or who wish to make more effective use of digital marketing techniques within their overall marketing mix.
Students will gain an applied understanding of how digital marketing can be leveraged upon to meet their communications and commercial objectives. They will learn how to apply the key technologies, tools and techniques within digital marketing effectively, and how to successfully integrate online tools and media within the overall marketing mix.
Upon completion of the Certificate, students will be able to effectively plan and apply digital technologies and techniques, while continuously improving the value that digital media contributes to the success of their marketing programmes.
This is a certificate that gives you solid skills and knowledge to truly take advantage of the digital medium for your business and use it as a competitive differentiator.
Training will be imparted in the following modules,
| Sr. No. | Name of The Module |
Duration | Certificate in Digital Marketing |
| 1 | Website Development and Design | 1 Hr |  |
| 2 | eMail Marketing | 1 Hr | |
| 3 | Affiliate Marketing |
1 Hr |
|
| 4 | Online Advertising | 1 Hr | |
| 5 | Search Engine Marketing | 4 Hrs | |
| 6 | Web Analytics and Conversion Optimization | 1 Hr | |
| 7 | Social Media | 4 Hrs | |
| 8 | Web PR | 2 Hrs | |
| 9 | Viral Marketing | 1 Hr | |
| 10 | Mobile Marketing | 1 Hr | |
| 11 | Customer Relationship Management | 1 Hr | |
| 12 | Digital Marketing Strategy | 2 Hrs | |
| Investment Required | 20 Hrs |
INR 9,000 |
|
The IICM Certificate in Digital Marketing course is modular, each module representing a standalone discipline. The training towards the certification is imparted over 4 weekends on Saturday and Sunday spread across two weeks.
