Certificate Program in Digital Marketing

The IICM Certificate in Digital Marketing is designed to provide practitioners with a comprehensive knowledge and thorough understanding of digital marketing technologies and their many applications.

It is designed for Post Graduates who shall be actively involved in the operational aspects of planning and managing digital or multi-channel marketing campaigns and also benefit marketing executives who have some level of responsibility for digital marketing, or who wish to make more effective use of digital marketing techniques within their overall marketing mix.

Post Graduates will gain an applied understanding of how digital marketing can be leveraged upon to meet their communications and commercial objectives. They will learn how to apply the key technologies, tools and techniques within digital marketing effectively, and how to successfully integrate online tools and media within the overall marketing mix.

Upon completion of the Certificate, Post Graduates will be able to effectively plan and apply digital technologies and techniques, while continuously improving the value that digital media contributes to the success of their marketing programmes.

This is a certificate that gives you solid skills and knowledge to truly take advantage of the digital medium for your business and use it as a competitive differentiator.