Certificate in Search Engine Marketing (SEM)

Search Engine Optimization (SEO) is the process of increasing the volume and quality of visitor’s traffic to a website from search engines via “Natural” / “Organic” search results. Using SEO, you may target different kinds of searches including image search, local search or industry specific vertical search engines.

Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). SEM methods include: Search Engine Optimization (or SEO), paid placements, and paid inclusions. The IICM Certificate in Search Engine Marketing (Search Engine Optimization + Pay Per Click) training program for Students has been developed in direct response to the skyrocketing growth of the search engine marketing industry across the world.

Optimizing a website primarily involves editing its content and HTML coding to increase its relevance to specific keywords and to eliminate barriers to the indexing activities of search engines.

The acronym "SEO" may also refer to "Search Engine Optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader digital / internet marketing campaign.

In the highly competitive world of Internet based marketing the Certificate Program in Search Engine Marketing is recognised for delivering quantifiable benefits to your career or online business.

Key Training Modules

• Website Development and Design

  • How Website Development and Design Work

  • Key Terms and Concepts Of Website Development and Design

  • Usability of Website Development and Design

  • Search Engine Visibility of Website Development and Design 

• Search Engine Marketing

  • Introduction

    • Key Terms and Concepts Of Search Engine Marketing

    • The Importance of Search to a Marketer

    • A Three-way Relationship of Search Engine Marketing

    • What does a Search Engine do?

    • Keywords – Making Sense of it All

  • Search Engine Optimization

    • Search Engine Friendly Web Site Structure

    • Key Terms and Concepts of Search Engine Optimization

    • Well Researched Key Phrases

    • Optimizing Content for Key Phrases

    • On-Site Optimization

    • Off-Site Optimization

    • Link Popularity of Search Engine Optimization

    • Website Directories

    • Classifieds Ads

    • Social Bookmarking

    • Link Building – One/Two/Three way

    • What not to do in Search Engine Optimization

    • Pros and Cons of Search Engine Optimization

    • Tools of the trade of Search Engine Optimization

  • PPC Advertising

    • Key Terms and Concepts Of PPC Advertising

    • History of PPC Advertising

    • How PPC Advertising Works?

    • What makes up a PPC advert?

    • Keywords and Match Types of PPC Advertising

    • Languages and locations of PPC Advertising

    • Bidding and Ranking of PPC Advertising

    • Conversion Rates and Click-Through Rates of PPC Advertising

    • Planning and setting up a campaign in PPC Advertising

    • Landing Pages of PPC Advertising

    • Online Comparison Engines in PPC Advertising

    • Tools of the Trade of PPC Advertising

    • Pros and cons of PPC Advertising

• Web Analytics and Conversion Optimization

  • History Of Web Analytics and Conversion Optimization

  • Key Terms and Concepts Of Web Analytics and Conversion Optimization

  • How Web Analytics and Conversion Optimization works?

  • Tracking and Collecting Data in Web Analytics and Conversion Optimization

  • Analyzing Data in Web Analytics and Conversion Optimization

  • Tools of the trade in Web Analytics and Conversion Optimization

• Web PR

  • Online PR

  • History Of WebPR

  • Key Terms and Concepts for WebPR

  • How WebPR works?

  • WebPR Tactics

  • Press Releases: Optimised for search and for social media - WebPR

  • Blogging at WebPR

  • Online Press Room

  • Tools of the trade in WebPR

  • WebPR: should I or shouldn’t I?