Certificate in Social Media Marketing

Blogs, wikis, social bookmarks, tag clouds – new words for new things, and new ways to use words. You may be living in the world of social media, but to many it’s a jumbled jungle with no clear structure. Social media is fast gaining popularity and is in many ways are more influential than traditional media.

The role of offline traditional media such as newspapers, TV, radio, SMS broadcast and business networking, is being rapidly replaced by their online social media equivalents such as Blogs, Youtube, Podcasts, Twitter and Facebook.

The many facets of social media are also called Web 2.0, consumer generated media, citizen media and new media. In fact, comparing social media to traditional media is probably the most useful way of defining what exactly this means.

The low-cost, wide reach, ease-of-use and speed to implementation of these social media platforms, level the playing field for businesses to reach huge numbers of prospects effectively, something that usually would be prohibitively costly to do using traditional media.

For business owners, it's really about leveraging on all these online social media platforms to improve branding, PR and marketing for their business.

Most simply put, social media are media (from written to visual to audio to audio visual) that are designed to be shared. Sharing means that it is easy to comment on, that it is easy to send, and that there are no high costs associated with viewing the media. And, because of the connected nature of the Internet, it means that sharing; commenting and viewing can all be tracked and measured.

In the highly competitive world of Internet based marketing the Certificate Program in Social Media Marketing is recognised for delivering quantifiable benefits to your career or online business. The program has been prepared with a view to educate and create awareness about Social Media marketing, how social networks work, when to consider spending on social media, how to do it right, emerging technologies, the good and the bad about social media marketing.