Course Fee: INR 14,400
Course Duration: 9 Weeks
Course Mode: Classroom (Only Pune) / Webinar (one-to-one training)

Course Introduction

The IICM Certificate in Digital Marketing is designed to provide practitioners with a comprehensive knowledge and thorough understanding of digital marketing technologies and their many applications.

It is designed for Graduates / Post Graduates / Working Professionals / Marketing Professionals / Digital Marketing Professionals who shall be actively involved in the operational aspects of planning and managing digital or multi-channel marketing campaigns and also benefit marketing executives who have some level of responsibility for digital marketing, or who wish to make more effective use of digital marketing techniques within their overall marketing mix.

Students will gain an applied understanding of how digital marketing can be leveraged upon to meet their communications and commercial objectives. They will learn how to apply the key technologies, tools and techniques within digital marketing effectively, and how to successfully integrate online tools and media within the overall marketing mix.

Upon completion of the Digital Marketing Course, Students will be able to effectively plan and apply digital technologies and techniques, while continuously improving the value that digital media contributes to the success of their marketing programmes.

This is a certificate that gives you solid skills and knowledge to truly take advantage of the digital medium for your business and use it as a competitive differentiator.


  • Better Job Opportunities
  • Actual Marketing Jobs instead of Sales positions
  • Added Professional Credentials
  • Respect from future employers
  • Specialist training & development
  • Practical Experience
  • 100% Placement Assistance (Our students are working for some of the leading Digital Marketing companies across the world, managing global brands)

No matter which industry you are in, you need practical and relevant digital marketing knowledge to help keep abreast of everything from new technology and channels, changing legislation, shifting consumer moods, the very latest techniques for collecting and analyzing data – as well as the bigger business issues around strategy and process that can give you credibility way beyond the marketing department.

To reach the highest level, there’s only one way to guarantee to an employer that you’re more capable and credible than the next candidate – and that’s to hold internationally recognized, professional qualifications that prove your competence as a marketer.

Topics Covered

  • Website Design & Development
  • How to create a Powerful, Effective & Dynamic Website where anyone with the right set of permissions could add, edit or delete pages without any programming knowledge.
  • Search Engine Optimization
  • How to optimise a website from scratch to finish in-order to remain on top of search engines.
  • Search Engine Marketing
  • How to Plan, Organise, Execute Paid Search marketing campaigns such as Pay Per Click and Pay for Impressions
  • Permission Marketing
  • How to get the requisite attention and permissions from your target audience to communicate with them on a regular basis digitally.
  • Affiliate Marketing
  • How to find the right Affiliates for your products online and How to promote quality products by becoming their affiliate.
  • Online Advertising
  • How to plan, organise, execute and track effective ROI driven online advertising campaigns.
  • Web Analytics
  • How to track, analyse and decipher Traffic, Analytics and optimize conversions.
  • Social Media
  • How to be a Social Media Magnet by attracting and leading tribes across social networks.
  • Web PR
  • How to be famous online and remain in news for all the good reasons.
  • Viral Marketing
  • How to plan, stimulate & control the spread of your ideas faster than the Flu.
  • Customer Relationship Management
  • How to stay in a long term relation with your customers efficiently and cost effectively.
  • Digital Marketing Strategy
  • How to create digital marketing strategies that use minimum resources and result in optimum returns
  • How to use social networks for networking and identifying job opportunities
  • Leadership
  • Last but not the least, How to be presentable, socially acceptable and skilful enough to have a everlasting impression in whatever you do, wherever.

9 Weeks Internship on Live Projects (Optional)

100% Placement Assistance (For students who complete 9 weeks Internship)

Career Options after the Program:

Through the completion of the program, you will have an increased capacity to:

  • Create and grow new digital ventures, either independently or within existing organizations. These ventures shall have a sustainable, profitable, and competitive advantage because of the practical knowledge you possess.
  • Return to an existing organization or family-owned business and successfully manage and grow the business exponentially.
  • Get placed as a Digital Marketing Strategist with leading Digital Marketing companies by displaying your achievements during the program.

Registration Process:

Please mail us your CV or linkedin profile at Our counselor will call you back after screening your application and shall provide you the necessary details of registration.