Digital Marketing Masterclass

• Are you concerned about your career in an exceedingly competitive workplace?
• Do you feel like you're falling behind and less able to meet measurable goals of your workplace?
• Do you worry that advancing technology and advancing co-workers will render you obsolete?

Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.

Throughout the US, Europe and now India, investment and activity in digital marketing is growing at an accelerating rate. Digital media, such as the internet, email, mobiles, TV and radio, now play an increasing role in both tactical initiatives and as a key component within fully integrated, multi-channel campaigns.

No marketing budget, plan or strategy can now be considered complete unless it includes a digital component. As a result, today’s organisations need marketers who truly understand digital marketing technologies, applications and techniques.

They need people who know exactly what is possible, achievable, affordable and effective within digital marketing. They need people who can plan and direct online campaigns, execute them cost-effectively, and integrate them with their traditional marketing activities.

If this is true for your department / organization, it is time to make a change and to use the ideas from this workshop to fashion a well-planned and thoughtful Digital Marketing Campaign for your brands.

The objective is to give you solid skills and knowledge to truly take advantage of the digital medium for your career and use it as a competitive differentiator.

Topics Covered

1. Introduction to Digital Marketing 
2. eMail Marketing 
3. Online Advertising 
4. Affiliate marketing 
5. Search Engine Marketing 
6. Search Engine Optimization (SEO) 
7. Pay Per Click (PPC) / Pay Per Million Advertising 
8. Social Media 
9. Viral Marketing 
10. Online Reputation Management 
11. Web Public Relations (PR) 
12. Website Development and Design 
13. Online Copywriting 
14. Web Analytics and Conversion Optimization
15. Mobile Marketing
16. Customer Relationship Management
17. Market Research
18. Digital Marketing Strategy

Who should attend?

This informative program will enhance the professional excellence of all Marketing and Sales Heads, Brand Managers, Sales, Marketing and Executives from different functions, who are involved in the execution of Marketing, Branding and Sales of products or services.

FEE: Rs. 12,000 (Inclusive of all taxes)- per head. The fee is payable in advance by Cheque payable to ''Creative Merchants''. It covers breakfast, lunch and tea/coffee & course material for 4 days. The seminar is non-residential.
 
Seat Availability on "First Come First Serve" basis.