Digital Marketing Masterclass: Mumbai

• Concerned about your career in an exceedingly competitive workplace?

• Understand Marketing, but feel like you're falling behind and less able to meet measurable goals?

• Worry that advancing technology and new age marketing mediums will render you obsolete?

Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.

Throughout the US, Europe and now India, investment and activity in digital marketing is growing at an accelerating rate. Digital media, such as the internet, email, mobiles, TV and radio, now play an increasing role in both tactical initiatives and as a key component within fully integrated, multi-channel campaigns.

No marketing budget, plan or strategy can now be considered complete unless it includes a digital component. As a result, today’s organisations need marketers who truly understand digital marketing technologies, applications and techniques.

They need people who know exactly what is possible, achievable, affordable and effective within digital marketing. They need people who can plan and direct online campaigns, execute them cost-effectively, and integrate them with their traditional marketing activities.

If this is true for your department / organization, it is time to make a change and to use the ideas from this workshop to fashion a well-planned and thoughtful Digital Marketing Campaign for your brands.

The objective is to give you solid skills and knowledge to truly take advantage of the digital medium for your career and use it as a competitive differentiator.

Topics Covered

1. Introduction to Digital Marketing 
2. eMail Marketing 
3. Online Advertising 
4. Affiliate marketing 
5. Search Engine Marketing 
6. Search Engine Optimization (SEO) 
7. Pay Per Click (PPC) / Pay Per Million Advertising 
8. Social Media 
9. Viral Marketing 
10. Online Reputation Management 
11. Web Public Relations (PR) 
12. Website Development and Design 
13. Online Copywriting 
14. Web Analytics and Conversion Optimization
15. Mobile Marketing
16. Customer Relationship Management
17. Market Research
18. Digital Marketing Strategy

Who should attend?

This informative program will enhance the professional excellence of all Marketing and Sales Heads, Brand Managers, Sales, Marketing and Executives from different functions, who are involved in the execution of Marketing, Branding and Sales of products or services.

Program conducted by Mr. Amit Gupta

Amit specializes in offering strategic, creative, and technology solutions to leading organizations around the globe.

An alumnus of the London Graduate School of Management, Amit holds an European MBA and a Bachelors Degree in Business Management from the University of Karnataka. Earlier, Amit has held senior level positions in companies like VRI Solutions, Citigroup, Diageo and Creative Merchants.

Connect with Amit on Linkedin

The experience of some past attendees,

• Sanjay Nadkarni, Assoc Professor, Emirates Academy of Hospitality Management
  “Not only is Amit's domain expertise in digital marketing & SEO impressive, he is an effective communicator who can truly engage his audience. He preaches what he practices and does well at both.”
• Kanchan Lad, Program Manager, Indigo Consulting
  “Amit has imparted deep and detailed knowledge of Digital Marketing. An excellent mentor. I can rightly call him Digital Marketing Guru!”
• Jason Menezes, Social Media Manager, WAT Consult
  “Amit has an eye for new and creative ways of marketing web products in the online. I have had an awesome working experience with him on different web campaigns and the results have been very good. I have been amazed how he uses his conversation skills in the field of online marketing. I have no second thoughts of suggesting him to you as a digital marketing consultant for your company.”

Investment: Rs. 12,000 (Inclusive of all taxes)- per head. It covers lunch and tea/coffee & course material for 4 days. The seminar is non-residential.
 
Seat Availability on "First Come First Serve" basis.

For More Information: +919819258570