Digital Marketing Strategy

A strategy is a long-term plan of action aimed at achieving a particular outcome. Tactics refer to the immediate actions taken to execute a strategy. While most of the modules in the IICM-Certificate in Digital Marketing refer to the tactics that the Internet has afforded to marketing, the essential first step to executing any online campaign is in the planning: strategy.

The connected Internet has had a far greater impact on marketing and business than the ubiquitous email newsletter and the need for search engine optimisation. It is not only the way in which products and services can be marketed that has changed, but new products and services are being developed as well. It has changed the types of products that can be sold, changed the market for products in terms of geography, had a huge impact in the way products are sold and marketed, and importantly has seen a significant shift in the balance of power between businesses and consumers. Where marketing once was seen as a one way broadcast channel, with customer wants and needs driven by focus groups, today effective marketing is based on a twoway conversation that happens person to person.

This module has been prepared with a view to educate and create awareness about digital marketing strategies, how digital marketing strategies are created,  how to analyse right, emerging technologies, the good and the bad about strategies.

This module would be useful for people interested in knowing more about digital marketing strategies, MBA / BBA / B.Com students, Sales & Marketing Professionals, Advertising & PR Professionals, NGO's, NPO's, Brand Managers, Entrepreneurs, Doctors, SME's and anyone wanting to know about the fundamentals of digital marketing strategies.

• Module Curriculum

  • Market Research

    • Key Terms and Concepts Of Market Research

    • What is Market Research?

    • Quantitative and Qualitative Research

    • Gathering Data in Quantitative and Qualitative research

    • Online Research Panels and Online Research Communities in Market Research

    • Primary and secondary research

    • The Internet and primary research

    • The Internet and secondary research

    • Online surveys: gathering data on Market Research

    • Developing surveys: asking questions on Market Research

    • How to get responses: incentives and assurances on Market Research

    • Conducting research surveys: a step-by-step guide

    • Room for error of Market Research

    • Conducting research: who’s going to pay?

    • Summary of Market Research

    • Great videos on Market Research

    • Some interesting articles on Market Research

    • Important Books on Market Research

    • Best slides on Market Research

    • Further Reading on Market Research

  • Digital Marketing Strategy

    • How the Internet has changed the world we market in

    • Key terms and concepts of Digital Marketing Strategy

    • New Ps and new marketing in Digital Marketing Strategy

    • Customer centric marketing on Digital Marketing Strategy

    • Developing a marketing plan

    • Digital Marketing and Marketing

    • Online tools for gathering market intelligence of Digital Marketing Strategy

    • Great Videos on Digital Marketing Strategy

    • Interesting articles on Digital Marketing Strategy

    • Important books on Digital Marketing Strategy

    • Best slides on Digital Marketing Strategy

    • Further Reading on Digital Marketing Strategy

• Learning Options

  • Selfpaced Study - FREE

    • Self-paced study is available through our Free Masterclass Programs. Registration to the Masterclass is Free for all members of IICM. The Masterclass is delivered through our advanced learning management system comprising of Study Resources and a constantly incrementally updated knowledge center.

    • Pay only for Assessment, when you are ready to be Certified

  • Training On Demand

    • Ondemand : Online / Classroom / Onsite Training options available

    • Instructor Led

    • Schedule as per your convenience (Based on instructor availability)

    • Free Assessment

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