eMail Marketing

eMail Marketing is considered as the primary tool for customer relationship management (CRM). If done effectively, this extension of permission based marketing can deliver one of the highest returns on investment ( ROI) of any Digital Marketing activity.This module has been prepared with a view to educate and create awareness about the role and function of email marketing, when to do an email campaign, how to do an email campaign, risks associated with email marketing, and the advantages of investing in email marketing.

This module would be useful for first timers in email marketing, MBA / BBA / B.Com students, NGO's, NPO's, Brand Managers, Entrepreneurs, Doctors, SME's and anyone wanting to know about the basics of email marketing.

  • Module Curriculum

    • History of eMail Marketing
    • How eMail Marketing Works?
    • Key Terms and Concepts of eMail Marketing
    • Pros and Cons of eMail Marketing
    • Summary Of eMail Marketing
    • Great Videos on eMail Marketing
    • Interesting Articles on eMail Marketing
    • Best Books on eMail Marketing
    • Must Watch Slides on eMail Marketing
    • Further Reading on eMail Marketing

  • Learning Options

    • Selfpaced Study - FREE

      • Self-paced study is available through our Free Masterclass Programs. Registration to the Masterclass is Free for all members of IICM. The Masterclass is delivered through our advanced learning management system comprising of Study Resources and a constantly incrementally updated knowledge center.

      • Pay only for Assessment, when you are ready to be Certified

    • Training On Demand

      • Ondemand : Online / Classroom / Onsite Training options available

      • Instructor Led

      • Schedule as per your convenience (Based on instructor availability)

      • Free Assessment

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