eMail Marketing Masterclass
eMail Marketing is considered as the primary tool for customer relationship management (CRM). If done effectively, this extension of permission based marketing can deliver one of the highest returns on investment (ROI) of any Digital Marketing activity. Simply said, email marketing is a form of direct marketing which utilizes electronic means to deliver commercial messages to an audience who is interested and has expressed consent to receive these messages. It is one of the oldest and yet still one of the most powerful of all Digital Marketing tactics. The power comes from the fact that it is:
- Extremely cost effective due to a low cost per contact
- Highly targeted medium
- Customisable on a mass scale / Personalise them all the way
- Completely measurable
Furthermore, email marketing’s main strength is that it takes advantage of a customer’s most prolific touch point with the Internet… their inbox. Email marketing is a tool for starting conversations and building relationships with both existing and potential customers. It should maximise the retention and value of these customers, which should ultimately lead to greater profitability.
