Events

Friday January 29, 2010
Start: 01/29/2010 06:00
End: 01/29/2010 08:00

Objective: To share knowledge, experiences and best practices on eMail Marketing.

29th + 30th +31st January 2010

The IICM Certificate in Digital Marketing- Classroom Program (Jan-2010) is designed to provide practitioners with a comprehensive knowledge and thorough understanding of digital marketing technologies and their many applications.

Saturday January 30, 2010
Start: 01/30/2010 02:00
End: 01/30/2010 05:00

Objectives:
To share knowledge, experiences and best practices on Social Media Marketing.

Blogs, wikis, social bookmarks, tag clouds – new words for new things, and new ways to use words. You may be living in the world of social media, but to many it’s a jumbled jungle with no clear structure.

The many facets of social media are also called Web 2.0, consumer generated media, citizen media and new media. In fact, comparing social media to traditional media is probably the most useful way of defining what exactly this means.

Start: 01/30/2010 10:00
End: 01/30/2010 12:00

Objectives:
To share knowledge, experiences and best practices on Online Advertising.

 Whether online or off, the main objective of advertising is to increase sales. As well as this, advertising aims to increase brand awareness. Advertising is based on the simple economics of supply and demand. Advertisers aim to stimulate a consumer need and then satisfy that need.

Sunday January 31, 2010
Start: 01/31/2010 11:00

Objectives:
To share knowledge, experiences and best practices on Viral Marketing.

Viral marketing is a form of word of mouth marketing which aims to result in a message spreading exponentially. It takes its name from a virus, because of the similarities that marketers aim to emulate:

Saturday February 20, 2010

20th + 21st + 27th +28th February 2010

The IICM Certificate in Digital Marketing- Classroom Program (Feb-2010) is designed to provide practitioners with a comprehensive knowledge and thorough understanding of digital marketing technologies and their many applications.

Saturday March 27, 2010
Start: 03/27/2010 11:00
 (27th + 28th) March and  (3rd + 4th) April
 
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