Facebook for Startups

12/12/2009
Asia/Calcutta

  • Interested in learning how you could effectively utilize your time and talent on Facebook for your Start-Up Business?

  • Wondering how to get your Start-Up visible with a Bang on Facebook?

  • Losing sleep worrying how to begin with a social marketing strategy for your Start-Up?

  • Haunted & Tormented by your competitor's presence and success on Facebook?

Facebook is one of the easiest and also one of the most profitable social media marketing mediums to master. As a Start-Up you may not be able to hire as many marketing and sales professionals to bombard your marketing materials to your "ideal" customers, but you could still go places with your Start-Up if you respect and understand the Facebook culture.

Leveraging Facebook can increase awareness of your Start-Up business, bring in new customers, and even strengthen the relationship you have with existing customers. You can use it to launch a new product or even as a test market for enhancing existing products! During this workshop you will learn about the Facebook culture, the route from "friends" to "followers" and "fans", the difference between pages, groups, events, causes and what they have to do with your marketing strategy, how to set up your Facebook Ad campaigns and most importantly how to get viral on Facebook!

Workshop Syllabus

  • Social Media in a Nutshell
  • What is Social Media and how can it be used by Start-Ups?
  • How modern Social Media tools interact to share your message
  • Do you need to hand over control of your campaign or manage it yourself
  • The Importance of Culture in Social Media and Facebook
  • How Facebook is different than other Social Media platforms
  • Utilizing Culture to build a relationship
  • What Culture means to your Marketing Campaign
  • Word of Mouth Marketing on Facebook
  • The Journey from Friends to Followers and Fans
  • Facebook Pages, Groups, Events, Causes
  • What is a Page and how is it different from a Group?
  • Finding the right mix of Facebook promotional tools to market your business
  • Linking, re-linking, status updates
  • How to get a Facebook Custom URL
  • How to create Facebook Ads?
  • Advertise page, group, event, or website?
  • Setting your audience for your Facebook Ads
  • Statistics and Tracking of Facebook Ads
  • Facebook Apps and Connecting to other Social Media tools
  • Facebook Apps
  • Blogging - Facebook Connect
  • Twitter on Facebook

Registration

Training Duration - 3 Hours On-Demand (i.e. You decide any day and time between 11-AM to 7-PM - Open on all days)
Registration fees - INR 2000 per participant - Group Discounts available to groups of 3 or more
Fees applicable to Start-Ups or SME's

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