Further Reading on Web Analytics and Conversion Optimization

Web Analytics: An Hour a Day by Avinash Kaushik
– if you are looking to get started in web analytics, you can’t go wrong with this book from Avinash Kaushik

www.grokdotcom.com
– regular articles, blog posts and newsletters from the Future Now team on all things conversion and optimisation oriented.

www.kaushik.net/avinash
- Avinash Kaushik is an analytics evangelist, and his regular insights are essential reading for any eMarketer.