Great Books on Online Advertising
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The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation by Joe Plummer
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Advertising For Dummies (For Dummies (Business & Personal Finance)) by Gary Dahl
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Advertising 2.0: Social Media Marketing in a Web 2.0 World by Tracy L. Tuten
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Word of Mouth Advertising Online & Off: How to Spark Buzz, Excitement, and Free Publicity for Your Business or Organizationùwith Little or No Money by Lynn Thorne
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Advertising on the Internet, 2nd Edition by Robbin Lee Zeff
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Online Communities Handbook: Building your business and brand on the Web by Anna Buss and Nancy Strauss
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How to Market Your Business: A Practical Guide to Advertising, PR, Selling, Direct and Online Marketing 6th edition (Business Enterprise) by Dave Patten
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Success Secrets of the Online Marketing Superstars by Mitch Meyerson
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The Little Black Book of Online Business: 1001 Insider Resources Every Business Owner Needs by Paul Galloway
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The Online Marketing Inside Out (Online Marketing: Sitepoint) by Brandon Eley, Shayne Tilley, Eley Brandon, and Tilley Shayne
