How do people access the Internet?

And that list goes on. The devices people use vary from mobile phones and handheld small devices to personal notebooks and desktop computers.

The environment that people are in when they access the Internet also differs:

• At home
• At the office or place of work
• Libraries and education centre
• Internet cafes  and coffee shops

Not only do these environmental factors affect how people use the Internet, but their reasons for using the Internet also have an effect on how they interact online.

 

For some people, it is primarily is a communications channel, and their online activity is focused on their email inbox, while for others it may be a research channel, with search engines playing a large role in their online experience.

 

Having such a diverse audience means that there are many channels available to marketers when it comes to Digital Marketing.