How to Reach Your Audience Via Mobile Marketing

Just as the Web is used in a myriad ways as a marketing, advertising and distribution channel, so is the mobile phone. There are a number of technologies available to reach a mobile audience. Some of the most prevalent are detailed further.

Mobile phones started as literally phones that are mobile (thank you again, Captain Obvious). Before we look at mobile phones as device used to access the World Wide Web, to take photographs or as a device to make payments, we need to address its primary function: communication. The primary use of a mobile phone is to enable communication, either through voice calls or through messages. Messaging services on a mobile phone use either Short Message Service (SMS), to send text messages, or Multimedia Message Service (MMS), which supports graphics, audio, photos and video as well as text. Messages can, of course, also be sent via email depending on the phone’s features.