Imporant Books on Web PR
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,) by David Meerman Scott
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PR 2.0: New Media, New Tools, New Audiences by Deirdre Breakenridge
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Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication (J-B International Association of Business Communicators) by Mark Weiner
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PR on a Budget: Free, Cheap, and Worth the Money Strategies for Getting Noticed by Leonard Saffir
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Philip & Alex's Guide to Web Publishing by Philip Greenspun
