Important Books on Customer Relationship Management
Customer Relationship Management, Second Edition by Francis Buttle
Customer Relationship Management: A Databased Approach by V. Kumar and Werner Reinartz
Customer Relationship Management (Briefcase Books Series) by Kristin L. Anderson and Carol J. Kerr
Managing Customer Relationships: A Strategic Framework by Don Peppers and Martha Rogers
Customer Relationship Management: Getting It Right! by Judith W. Kincaid
We: The Ideal Customer Relationship by Steve Yastrow
Who Owns the Data? Using Internal Customer Relationship Management to Improve Business and IT Integration by Frank L. Eichorn
Collaborative Customer Relationship Management: Taking CRM to the Next Level by Alexander H. Kracklauer, D. Quinn Mills, and Dirk Seifert
Customer Relationship Management Systems Handbook by Duane E. Sharp
Jems from Johnson: A Guide to Successful Customer Relationship Management by Claude Johnson
