Important Books on Market Research
-
Strategic Market Research: A Guide to Conducting Research that Drives Businesses by Anne Beall
-
Market Research in Practice (Market Research in Practice Series) by Paul Hague, Nick Hague, and Carol-Ann Morgan
-
Marketing Research with SPSS by Carl McDaniel and Roger Gates
-
Market Research Handbook by ESOMAR
-
Market Research: A Guide to Planning, Methodology and Evaluation by Paul Hague
-
Art Market Research: A Guide to Methods and Sources by Tom McNulty
-
Successful Business Research: Straight to the Numbers You Need--Fast! by Rhonda Abrams
