Important Books on Viral Marketing
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Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves by Adam L. Penenberg
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Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition by Andy Sernovitz, Guy Kawasaki, and Seth Godin
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,) by David Meerman Scott
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution by Justin Kirby and Paul Marsden
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Multichannel Marketing: Metrics and Methods for On and Offline Success by Akin Arikan
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The New Community Rules: Marketing on the Social Web by Tamar Weinberg and Weinberg Tamar
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Plug Your Business! Marketing on MySpace, YouTube, blogs and podcasts and other Web 2.0 social networks by Steve Weber
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World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories by David Meerman Scott
