Industry Trends

Many a people ask us, Why should they choose SEO as a career? Or, How would a Certificate course in SEO help them?

  1. High demand for SEO services:- Initially SEO was not a separate profession by itself- Web masters performed basic SEO for the websites they managed and that was all. But as competition to achieve top ranking amongst sites began to grow, it became more reasonable to hire a dedicated SEO specialist than to have an inexperienced Web master do it. The demand for good SEO experts is high and is constantly on the rise.

  2. Search Engine Optimizers for part-time or freelance !:- SEO is a profession that can be practiced while working for a company or as a solo practitioner. There are many jobboards like Dice and Craigslist that publish SEO job advertisements. It is worth noting that the compensation for SEO employees is equal to or even higher than that of developers, designers and marketers. As a solo SEO practitioner you can make even more money. Almost all freelance sites have sections for SEO services and offers for over $50 an hour or more are quite common.

  3. Only Web-Designing MAY NOT be enough:- Many companies offer turn-key solutions that include Web design, Web development AND SEO optimization. In fact, many clients expect that when they hire somebody to make their site, the site will be SEO friendly, so if you are good both as a designer and a SEO expert, you will be a truely valuable professional.

  4. Logical short term marketing course for marketing or advertising professionalsP:- The Internet has changed the way companies do business, so to some extent today's marketers and advertisers need to have at least some SEO knowledge if they want to be successful.

  5. Lots of Learning:- For somebody who comes from design, development or web administration, SEO might look not technical enough and you might feel that you will downgrade if you move to SEO. Don't worry about this - you can learn more from SEO and if you are a talented techie, you are not downgrading but you are actually an upgraded version of yourself.

  6. SEO is already recognized as a career:- Finally, if you still need some more proof that SEO is a great career, have a look at the leading job sites such as Naukri.com, Monster.com or Timejobs.com and search for SEO as the keyword. Salaries over 12 Lakh INR per annum are not an exception for experienced SEO professionals.

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