Industry Trends

Many a people ask us, why should they choose Social Media Marketing (SMM) as a career? Or, how would a Certificate course in SMM help them?

  1. High demand for Social Media Marketing services:- Initially Social Media was being used for networking by individuals for recreation, until recently when businesses have realised this opportunity. The IICM Certificate in Social Media Marketing, training program for Students has been developed in direct response to the skyrocketing growth of the social media marketing industry across the world. The demand for good Social Media Optimization experts is high and is constantly on the rise.

  2. Social Media Marketing - for part-time or freelance !:- Social Media Marketing is a profession that can be practiced while working for a company or as a solo practitioner. There are many jobboards like Dice and Craigslist that publish Social Media job advertisements. It is worth noting that the compensation for Social Media employees is equal to or even higher than that of developers, designers and marketers. As a solo social media optimization practitioner you can make even more money. Almost all freelance sites have sections for SMO services and offers for over $50 an hour or more are quite common.

  3. Only Graduation MAY NOT be enough:- Many companies offer turn-key solutions that include Web design, Web development, SEO and have started offering Social Media Marketing as a new division. As a matter of fact, most of the leading organisations are looking for companies with SMO trained resources inorder to outsource work to people who know the trade. The Certificate Program is one of the best career choice for graduates.

  4. Logical short term marketing course for marketing or advertising professionals:- The Internet has changed the way companies do business, so to some extent today's marketers and advertisers need to have at least some social media marketing knowledge if they want to be successful at all.

  5. Lots of Learning:- For somebody who comes from design, development or web administration, Social Media might look not technical enough and you might feel that you will downgrade if you move to SMO. Don't worry about this - you can learn more from Social Media Networks API’s integration and if you are a talented techie, you are not downgrading but you are actually an upgraded version of yourself by giving yourself an opportunity.

  6. Social Media Markeitng is already recognized as a career:- Finally, if you still need some more proof that Social Media Marketing is a great career, have a look at the leading job sites such as Naukri.com, Monster.com or Timejobs.com and search for Social Media as the keyword. Salaries over 12 Lakh INR per annum are not an exception for experienced Social Media experts.

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