Key terms and Concepts of Market Research

Focus Group A form of qualitative research where a group of people are asked questions in an interactive group setting. From a marketing perspective, it is important tool for acquiring feedback regarding new products and various topics.

ORM Online Reputation Management- the understanding and influencing of the perception of an entity online. This entails ensuring that you know what is being said about you, and that you are leading the conversation. 

Primary Research The collection of data to present a new set of findings from original research. 

Qualitative Data Data that can be observed but not measured. Deals with descriptions. 

Quantitative Data Data, which can be measured or defined. Deals with numbers. 

Secondary Research Collection of existing research data.