Key Terms and Concepts of Mobile Marketing

3G  Third Generation of mobile communications systems. 3G networks enable network operators to offer users a wider range of more advanced services while achieving greater network capacity.

Basic Phones These are standard handsets that can make and receive voice calls, send and receive text messages and make use of USSD services.

CRM Stands for Customer Relationship Management. Mobile marketing is an important and useful tool for communicating with clients.

CSC Common Short Codes. Users send messages to shortened numbers, usually to get something in return, like a competition entry for example.

EDGE A faster version of GSM wireless service. It enables data to be delivered at rates up to 384Kbps on a broadband connection.

Featurephones These are handsets that offer additional functionality and often include a camera and additional storage space. Often they can access the Internet, but they generally have a standard numeric keypad.

GPRS  General Packet Radio Service. Delivers wireless packet data services to GSM customers.

GPS Global Positioning System. Satellite-based positioning technology that allows a GPS receiver to calculate its position anywhere on earth with great accuracy.

GSM Global System for Mobile Communications. Most widely used of the three digital wireless telephone technologies. Uses a variation of time division multiple access.

Handset  A portable or mobile phone.

Mini Browser Small, simple browser used on mobile phones: E.g. Opera Mini.

MMS Multimedia Message Service. An extension on SMS, allows picture, sound or low quality videos to be sent on a wireless network.

Mobile Network The facilities and technology that make a public mobile telecommunications service possible.

Operator A function which operates on or modifies other functions.

QWERTY A full keypad, similar to the one found on computers.

Smartphones The handsets have advanced capabilities and allow users to add applications to Provides session-based communication, enabling a variety of applications their phones. They usually have a QWERTY keypad and include 3G and Wifi capabilities.

SMS  Short Message Service. Electronic messages sent on wireless network.

USSD  Unstructured Supplementary Service Data. Works on all existing GSM phones.

WAP  Wireless Application Protocol. A set of standards that allows web access on mobile devices.

WiFi Short for Wireless Fidelity. WiFi is a means by which portable devices may connect to the internet wirelessly.