Key Training Modules

  • Website Development and Design

    • How Website Development and Design Work

    • Key Terms and Concepts Of Website Development and Design

    • Usability of Website Development and Design

    • Search Engine Visibility of Website Development and Design 

  • Search Engine Marketing

    • Introduction

      • Key Terms and Concepts Of Search Engine Marketing

      • The Importance of Search to a Marketer

      • A Three-way Relationship of Search Engine Marketing

      • What does a Search Engine do?

      • Keywords – Making Sense of it All

    • Search Engine Optimization

      • Search Engine Friendly Web Site Structure

      • Key Terms and Concepts of Search Engine Optimization

      • Well Researched Key Phrases

      • Optimizing Content for Key Phrases

      • On-Site Optimization

      • Off-Site Optimization

      • Link Popularity of Search Engine Optimization

      • Website Directories

      • Classifieds Ads

      • Social Bookmarking

      • Link Building – One/Two/Three way

      • What not to do in Search Engine Optimization

      • Pros and Cons of Search Engine Optimization

      • Tools of the trade of Search Engine Optimization

    • PPC Advertising

      • Key Terms and Concepts Of PPC Advertising

      • History of PPC Advertising

      • How PPC Advertising Works?

      • What makes up a PPC advert?

      • Keywords and Match Types of PPC Advertising

      • Languages and locations of PPC Advertising

      • Bidding and Ranking of PPC Advertising

      • Conversion Rates and Click-Through Rates of PPC Advertising

      • Planning and setting up a campaign in PPC Advertising

      • Landing Pages of PPC Advertising

      • Online Comparison Engines in PPC Advertising

      • Tools of the Trade of PPC Advertising

      • Pros and cons of PPC Advertising

  • Web Analytics and Conversion Optimization

    • History Of Web Analytics and Conversion Optimization

    • Key Terms and Concepts Of Web Analytics and Conversion Optimization

    • How Web Analytics and Conversion Optimization works?

    • Tracking and Collecting Data in Web Analytics and Conversion Optimization

    • Analyzing Data in Web Analytics and Conversion Optimization

    • Tools of the trade in Web Analytics and Conversion Optimization

  • Web PR

    • Online PR

    • History Of WebPR

    • Key Terms and Concepts for WebPR

    • How WebPR works?

    • WebPR Tactics

    • Press Releases: Optimised for search and for social media - WebPR

    • Blogging at WebPR

    • Online Press Room

    • Tools of the trade in WebPR

    • WebPR: should I or shouldn’t I? 

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