Key Training Modules

  • Website Development and Design

    • How Website Development and Design Works

    • Key Terms and Concepts Of Website Development and Design

    • Usability of Website Development and Design

    • Search Engine Visibility of Website Development and Design

    • Social Media Integration for Websites

  • Social Media

    • History of Social Media

    • How Social Media Works

    • Connecting Social Networking With Social Media

    • Creating Content and Opinion – Blogging and Podcasting

    • Social Media Podcasting

    • Pros and Cons of Social Media

    • Social Media and Marketing: Rules of engagement

    • How Social Media has changed the traditional media landscape

    • The Benefits of Social Media to Marketers

    • Key Terms and Concepts Of Social Media

    • Marketing across Social Media Networks

    • Facebook Marketing

    • Linkedin Marketing

    • Twitter Marketing

    • MySpace Marketing

    • Orkut Marketing

  • Viral Marketing

    • History Of Viral Marketing

    • Key terms and Concepts of Viral Marketing

    • How Viral Marketing works?

    • Types Of Viral Marketing Campaigns

  • Web PR

    • Online PR

      • History Of WebPR

      • Key Terms and Concepts for WebPR

      • How WebPR works?

      • WebPR Tactics

      • Press Releases: Optimised for search and for social media – WebPR

      • Blogging for WebPR

      • Online Press Room

      • Tools of the trade in WebPR

    • Online Reputation Management

      • Key Terms and Concepts of Online Reputation Management

      • How Online Reputation Management Works?

      • 10 Rules to recover from an online brand attack

    • Online Copywriting

      • Key Terms and Concepts for Online Copywriting

      • Short Copy Of Online Copywriting

      • How Online Copywriting Works?

      • PPC Adverts in Online Copywriting

      • Long Copy of Online Copywriting

      • Getting Read: Titles and Subject lines on Online Copywriting

      • Copywriting For SMO

    •  Market Research

      • Key Terms and Concepts Of Market Research

      • What is Market Research?

      • Quantitative and Qualitative Research

      • Gathering Data in Quantitative and Qualitative research

      • Online Research Panels and Online Research Communities in Market Research

      • Primary and secondary research

      • The Internet and primary research

      • The Internet and secondary research

      • Online surveys: gathering data on Market Research

      • Developing surveys: asking questions on Market Research

      • How to get responses: incentives and assurances on Market Research

      • Conducting research surveys: a step-by-step guide

    • Social Media Marketing Strategy

      • How the Internet has changed the world we market in

      • Key terms and concepts of Digital Marketing Strategy

      • New Ps and new marketing in Digital Marketing Strategy

      • Customer centric marketing on Digital Marketing Strategy

      • Developing a social media marketing plan

      • Digital Marketing and Social Media Marketing

 

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