Key Training Modules

How Website Development and Design Works

Key Terms and Concepts Of Website Development and Design

Usability of Website Development and Design

Search Engine Visibility of Website Development and Design

Design of Website Development and Design

Using CSS in Website Development and Design

Using a CMS in Website Development and Design

Landing Pages: Bespoke Parts of The Whole

Pros and Cons of Website Development and Design

Summary Of Website Development and Design

The Bigger Picture of Website Development and Design

Web Content Management System

History of eMail Marketing

How eMail Marketing Works?

Key Terms and Concepts of eMail Marketing

Pros and Cons of eMail Marketing

History of Online Advertising

How Online Advertising works

Putting Online Advertising all together

Emerging Technologies on Online Advertising

Key Terms and Concepts Of Online Advertising

The Bigger Picture Of Online Advertising

The Good and the Bad of Online Advertising

History of Affiliate Marketing

Key Terms and Concepts of Affiliate Marketing

How Affiliate Marketing Works?

Affiliate Networks

Tools of the trade of Affiliate Marketing

Setting up a campaign in Affiliate Marketing

Pros and Cons Of Affiliate Marketing

Introduction

• Key Terms and Concepts Of Search Engine Marketing

• The Importance of Search to a Marketer

• A Three-way Relationship of Search Engine Marketing

• What does a Search Engine do?

• Keywords – Making Sense of it All

Search Engine Optimization

• Search Engine Friendly Web Site Structure

• Key Terms and Concepts of Search Engine Optimization

• Well Researched Key Phrases

• Optimizing Content for Key Phrases

• On-Site Optimization

• Off-Site Optimization

• Link Popularity of Search Engine Optimization

• What not to do in Search Engine Optimization

• Pros and Cons of Search Engine Optimization

• Tools of the trade of Search Engine Optimization

PPC Advertising

• Key Terms and Concepts Of PPC Advertising

• History of PPC Advertising

• How PPC Advertising Works?

• What makes up a PPC advert?

• Keywords and Match Types of PPC Advertising

• Languages and locations of PPC Advertising

• Bidding and Ranking of PPC Advertising

• Conversion Rates and Click-Through Rates of PPC Advertising

• Planning and setting up a campaign in PPC Advertising

• Landing Pages of PPC Advertising

• Online Comparison Engines in PPC Advertising

• Tools of the Trade of PPC Advertising

• Pros and cons of PPC Advertising

History Of Web Analytics and Conversion Optimization

Key Terms and Concepts Of Web Analytics and Conversion Optimization

How Web Analytics and Conversion Optimization works?

Tracking and Collecting Data in Web Analytics and Conversion Optimization

Analysing Data in Web Analytics and Conversion Optimization

Tools of the trade in Web Analytics and Conversion Optimization

History of Social Media

How Social Media Works

Connecting Social Networking With Social Media

Creating Content and Opinion – Blogging and Podcasting

Social Media Podcasting

Pros and Cons of Social Media

Social Media and Marketing: Rules of engagement

Social Media has changed the traditional media landscape

The Benefits of Social Media to Marketers

Key Terms and Concepts Of Social Media

History Of Viral Marketing

Key terms and Concepts of Viral Marketing

How Viral Marketing works?

Types Of Viral Marketing Campaigns

Online PR

History Of WebPR

Key Terms and Concepts for WebPR

How WebPR works?

WebPR Tactics

Press Releases: Optimised for search and for social media - WebPR

Blogging at WebPR

Online Press Room

Tools of the trade in WebPR

WebPR: should I or shouldn’t I?

key Terms and Concepts of Online Reputation Management

How Online Reputation Management Works?

10 Rules to recover from an online brand attack

Summary Of Online Reputation Management

Online Copywriting

Key Terms and Concepts for Online Copywriting

Short Copy Of Online Copywriting

How Online Copywriting Works?

PPC Adverts in Online Copywriting

Long Copy of Online Copywriting

Getting Read: Titles and Subject lines on Online Copywriting

Copywriting For SEO

Neologisms and Buzz Words of Online Copywriting

Why eCRM

Key Terms and Concepts of Customer Relationship Management

Customer-Centric and Customer-Driven

Types Of CRM in Organizations

Putting a Value on CRM

Mini Case Studies of Customer Relationship Management

Using CRM to inform your Digital Marketing tactics

Technology and CRM

Managing Interaction Data in Customer Relationship Management

Analyzing Data in Customer Relationship Management

Why the Mobile?

Key Terms and Concepts Of Mobile Marketing

Mobile Phones: More than Phone Calls

Limitations of the Mobile Phone

How to Reach Your Audience Via Mobile Marketing

Mobile Marketing With SMS

Market Research

• Key Terms and Concepts Of Market Research

• What is Market Research?

• Quantitative and Qualitative Research

• Gathering Data in Quantitative and Qualitative research

• Online Research Panels and Online Research Communities in Market ResearchPrimary and secondary research

• The Internet and primary research

• The Internet and secondary research

• Online surveys: gathering data on Market Research

• Developing surveys: asking questions on Market Research

• How to get responses: incentives and assurances on Market Research

• Conducting research surveys: a step-by-step guide

• Room for error of Market Research

Digital Marketing Strategy

• How the Internet has changed the world we market in

• Key terms and concepts of Digital Marketing Strategy

• New Ps and new marketing in Digital Marketing Strategy

• Customer centric marketing on Digital Marketing Strategy

• Developing a marketing plan

• Digital Marketing and Marketing

• Online tools for gathering market intelligence of Digital Marketing Strategy