Marketing Coaching and Mentoring

Realise your full potential with a little help and guidance from an IICM coach.
 
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Why has the IICM become involved in Marketing coaching and mentoring?

In the increasingly busy marketing environments, skills development can be limited to areas of technical competence, with individual performance considered only in relation to business objectives. Often people need to become more resilient and informed as they face mounting challenges. The IICM recognises that developing people and improving performance go hand-in-hand which is why we have our Coaching and Mentoring service designed exclusively for corporates considering improving their marketing performance. After all Personnel Development Plans should be concerned as much with the individual’s personal performance, as their technical skills set.

Our scheme provides qualified marketing coaches and mentors, focussed on developing your companies potential, who talk your language, boost your confidence and are backed by a trusted institute.

What is marketing coaching and how does it differ from mentoring?

Marketing Coaching is an ongoing process designed to help individual employees from the Marketing team to gain greater competence and overcome barriers to improve their performance.

Marketing Coaching concentrates on supporting growth in terms of professional development by challenging, encouraging and motivating the individuals toward achieving their goals whilst updating their knowledge on Digital Marketing.

A Marketing Coach acts as an objective outsider, a sounding board in an ongoing one-to-one relationship.

A Marketing Mentor acts more as a role model and advisor, sharing experiences and often suggesting courses of action rather than helping the individual identify the solution for themselves. They don’t teach, train or instruct. They Guide.

What has happened so far and what can the IICM offer?

The IICM’s Coaching and Mentoring Service is concerned with individual performance in a business context. We do not offer life coaching or counselling.

To date the IICM is working with both client and agency organisations, providing coaches to work on a confidential basis with individuals.

Where the IICM adds real value is in being able to provide qualified and experienced business finance coaches who also understand your business environment. They won’t offer advice on marketing issues but their understanding of Finance and your working reality will be enormously valuable.

To find out more detailed information, please call us on 022 65279429 / 9833140863 or email at info@iicm.in