Mobile Marketing

The mobile phone is a small gadget that has had a huge impact on our day to day lives. It has already had a profound impact on the way we communicate and conduct ourselves daily. This continues to be felt as the mobile phone enables new ways to market and new markets in which to transact.

The Internet transformed our world in two fundamental ways: it has given anyone with access to the Internet the opportunity to interact easily with others (and with companies and brands), and through search, it has made information easily available.

Content and information have become readily available, and importantly, available for free on the Internet. Developed as a platform for academics to share information, the Web has a strong ethos of free content.

Mobile phones, particularly as developing technology means that new and better features are being packed into ever smaller devices, add to the interactivity and searchability of the Internet with several fundamental features native to the mobile phone and the way we use it. These unique benefits are explored further in this chapter.

This module has been prepared with a view to educate and create awareness about mobile marketing, how mobile marketing works,  when to consider spending on mobile marketing, how to do it right, emerging technologies, the good and the bad about mobile marketing.

This module would be useful for people interested in knowing more about Mobile Marketing, MBA / BBA / B.Com students, Sales & Marketing Professionals, Advertising & PR Professionals, NGO's, NPO's, Brand Managers, Entrepreneurs, Doctors, SME's and anyone wanting to know about the fundamentals of mobile marketing.

• Module Curriculum

  • Why the Mobile?

  • Key Terms and Concepts Of Mobile Marketing

  • Mobile Phones: More than Phone Calls

  • Limitations of the Mobile Phone

  • How to Reach Your Audience Via Mobile Marketing

  • Mobile Marketing With SMS

  • Mini Case Study: Short Codes for Short term Insurance on Mobile Marketing

  • Mobile Marketing With MMS

  • Blue Tooth and Infrared

  • Mobile Marketing With USSD

  • Mobile Web

  • Tailoring Websites for Mobile

  • Getting Users to the Mobile Web

  • Applications Of Mobile Marketing

  • Mobile Marketing With Mxit

  • Planning to go Mobile

  • Pros and Cons Of Mobile Marketing

  • Great Videos on Mobile Marketing

  • Interesting Articles on Mobile Marketing

  • Important Books on Mobile Marketing

  • Best Slides on Mobile Marketing

  • Further Reading on Mobile Marketing

• Learning Options

  • Selfpaced Study - FREE

    • Self-paced study is available through our Free Masterclass Programs. Registration to the Masterclass is Free for all members of IICM. The Masterclass is delivered through our advanced learning management system comprising of Study Resources and a constantly incrementally updated knowledge center.

    • Pay only for Assessment, when you are ready to be Certified

  • Training On Demand

    • Ondemand : Online / Classroom / Onsite Training options available

    • Instructor Led

    • Schedule as per your convenience (Based on instructor availability)

    • Free Assessment