Mobile Marketing With MMS

MMS messages are messages that contain graphics, audio, video or images as well as text. These messages do allow for richer information to be sent to prospects, but the costs are considerably higher. They use WAP (Wireless Access Protocol) to download rich content onto mobile phones.

MMS messages are particularly useful in viral campaigns, whether encouraging participants to use their phones to create content (photographic, audio or video) or encouraging users to pass on content.

Because there is no standard screen size across all mobile devices, MMS messages may display differently on different phone models.