Online Advertising

Whether online or off, the main objective of advertising is to increase sales. As well as this, advertising aims to increase brand awareness. Advertising is based on the simple economics of supply and demand. Advertisers aim to stimulate a consumer need and then satisfy that need.

One of the greatest benefits of online display advertising is that the messages are not restricted by geography or time. Online advertisements are also much more interactive than offline advertising. While both online and offline advertising can be disruptive, interactive online advertising can be designed to be perceived as less so.This module has been prepared with a view to educate and create awareness about Online Advertising, how online advertising works,  when to consider spending on online advertising, how to do it right, emerging technologies, the good and the bad about online advertising.

This module would be useful for first timers in online advertising, MBA / BBA / B.Com students, Advertising & PR Professionals, NGO's, NPO's, Brand Managers, Entrepreneurs, Doctors, SME's and anyone wanting to know about the basics of email marketing.

• Module Curriculum

  • History of Online Advertising
  • How Online Advertising works
  • Putting Online Advertising all together
  • Emerging Technologies on Online Advertising
  • Key Terms and Concepts Of Online Advertising
  • The Bigger Picture Of Online Advertising
  • The Good and the Bad of Online Advertising
  • Summary of Online Advertising
  • Interesting Videos on Online Advertising
  • Best Articles on Online Advertising
  • Great Books on Online Advertising
  • Must Watch Slides on Online Advertising
  • Further Reading on Online Advertising

• Learning Options

  • Selfpaced Study - FREE

    • Self-paced study is available through our Free Masterclass Programs. Registration to the Masterclass is Free for all members of IICM. The Masterclass is delivered through our advanced learning management system comprising of Study Resources and a constantly incrementally updated knowledge center.

    • Pay only for Assessment, when you are ready to be Certified

  • Training On Demand

    • Ondemand : Online / Classroom / Onsite Training options available

    • Instructor Led

    • Schedule as per your convenience (Based on instructor availability)

    • Free Assessment