Online Copywriting

When it comes to the Internet, content is king! The copy on a web page  is a hardworking multi-tasker. It needs to provide information to visitors, engage with them and convince them to take a desired action as well as conveying brand ethos. It also needs to provide context and relevance to search engines. And it needs to achieve all this without appearing to be trying too hard.

Whatever your involvement with the Internet and Digital Marketing, copywriting  is fundamental. Whether writing an email to a colleague or PPC adverts for a new product launch, learning how to write effective online copy will make you a better communicator.

Online copywriting involves everything from the copy of a web site, to the content of an email and all things in between. From 800 word WebPR articles to three line PPC adverts, if it’s being read on a screen, it’s online copy.