Search Engine Marketing

Every day, all around the world, millions of people use search engines to find content on the Internet. Search engines are web-based programmes that index the web and allow people to find what they are looking for. “ Search” or “search marketing” is often used to refer to the industry that has built up around search engines.

• Module Curriculum

  • Introduction

    • Key Terms and Concepts Of Search Engine Marketing

    • The Importance of Search to a Marketer

    • A Three-way Relationship of Search Engine Marketing

    • What does a Search Engine do?

    • Keywords – Making Sense of it All

    • Great Videos on Search Engine Marketing

    • Some Interesting Articles on Search Engine Marketing

    • Some Important Books on Search Engine Marketing

    • Best Slides on Search Engine Marketing

  • Search Engine Optimization

    • Search Engine Friendly Web Site Structure

    • Key Terms and Concepts of Search Engine Optimization

    • Well Researched Key Phrases

    • Optimizing Content for Key Phrases

    • On-Site Optimization

    • Off-Site Optimization

    • Link Popularity of Search Engine Optimization

    • What not to do in Search Engine Optimization

    • Pros and Cons of Search Engine Optimization

    • Tools of the trade of Search Engine Optimization

    • Great Videos on Search Engine Optimization

    • Important Articles on Search Engine Optimization

    • Best Books on Search Engine Optimization

    • Further Reading on Search Engine Optimization

    • Interesting Slides on Search Engine Optimization

  • PPC Advertising

    • Key Terms and Concepts Of PPC Advertising

    • History of PPC Advertising

    • How PPC Advertising Works?

    • What makes up a PPC advert?

    • Keywords and Match Types of PPC Advertising

    • Languages and locations of PPC Advertising

    • Bidding and Ranking of PPC Advertising

    • Conversion Rates and Click-Through Rates of PPC Advertising

    • Planning and setting up a campaign in PPC Advertising

    • Landing Pages of PPC Advertising

    • Online Comparison Engines in PPC Advertising

    • Tools of the Trade of PPC Advertising

    • Pros and cons of PPC Advertising

    • Summary of PPC Advertising

    • Google Adwords Learning Center

    • Great Videos on PPC Advertising

    • Interesting articles on PPC Advertising

    • Important Books on PPC Advertising

    • Best slides on PPC Advertising

    • Further Reading on PPC Advertising

    • Top 10 Optimisation Tips for Advertising on Google

• Learning Options

  • Selfpaced Study - FREE

    • Self-paced study is available through our Free Masterclass Programs. Registration to the Masterclass is Free for all members of IICM. The Masterclass is delivered through our advanced learning management system comprising of Study Resources and a constantly incrementally updated knowledge center.

    • Pay only for Assessment, when you are ready to be Certified

  • Training On Demand

    • Ondemand : Online / Classroom / Onsite Training options available

    • Instructor Led

    • Schedule as per your convenience (Based on instructor availability)

    • Free Assessment 

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