Social Media

Blogs, wikis, social bookmarks, tag clouds – new words for new things, and new ways to use words. You may be living in the world of social media, but to many it’s a jumbled jungle with no clear structure.

The many facets of social media are also called Web 2.0, consumer generated media, citizen media and new media. In fact, comparing social media to traditional media is probably the most useful way of defining what exactly this means.

Most simply put, social media are media (from written to visual to audio to audio visual) that are designed to be shared. Sharing means that it is easy to comment on, that it is easy to send, and that there are no high costs associated with viewing the media. And, because of the connected nature of the Internet, it means that sharing, commenting and viewing can all be tracked and measured.

This module has been prepared with a view to educate and create awareness about Social Media marketing, how social networks work,  when to consider spending on social media, how to do it right, emerging technologies, the good and the bad about social media marketing.

This module would be useful for people interested in knowing more about Social Media, MBA / BBA / B.Com students, Sales & Marketing Professionals, Advertising & PR Professionals, NGO's, NPO's, Brand Managers, Entrepreneurs, Doctors, SME's and anyone wanting to know about the basics of email marketing.

• Module Curriculum

  • History of Social Media

  • How Social Media Works

  • Connecting Social Networking With Social Media

  • Creating Content and Opinion – Blogging and Podcasting

  • Social Media Podcasting

  • Pros and Cons of Social Media

  • Social Media and Marketing: Rules of engagement

  • Social Media has changed the traditional media landscape

  • The Benefits of Social Media to Marketers

  • Key Terms and Concepts Of Social Media

  • Summary of Social Media

  • The Bigger Picture of Social Media

  • Great Videos on Social Media

  • Some Interesting Articles on Social Media

  • Important Books on Social Media

  • Best Slides on Social Media

  • Further Reading on Social Media

  • What is Facebook?

  • What is LinkedIn?

  •  What is Twitter? 

  • Why do so many people seem to like Twitter?

  • What is MySpace?

  • What is Orkut?

  • Great Videos on Facebook, Linkedin, Twitter

  • Best Slides on Facebook, Linkedin, Twitter

  • Interesting Articles on Facebook, Linkedin, Twitter  

Learning Options 

• Selfpaced Study - FREE

  • Self-paced study is available through our Free Masterclass Programs. Registration to the Masterclass is Free for all members of IICM. The Masterclass is delivered through our advanced learning management system comprising of Study Resources and a constantly incrementally updated knowledge center.

  • Pay only for Assessment, when you are ready to be Certified

• Training On Demand

  • Ondemand : Online / Classroom / Onsite Training options available

  • Instructor Led

  • Schedule as per your convenience (Based on instructor availability)

  • Free Assessment

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