Some Important Books on Search Engine Marketing
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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (2nd Edition) by Mike Moran and Bill Hunt
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The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing by Heather F. Lutze
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Search Engine Marketing by Andreas Ramos and Stephanie Cota
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The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed by Bruce C. Brown
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Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines by Eugene Mordkovich, Boris Mordkovich
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Scientific Search Engine Marketing: Strategies For Maximizing Your Pay Per Click Return On Investment by Jerry Work
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The Truth About Pay-Per-Click Search Advertising by Kevin Lee
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Advanced Web Metrics with Google Analytics by Brian Clifton
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Search Engine Advertising: Buying Your Way to the Top to Increase Sales (2nd Edition) by Kevin Lee and Catherine Seda
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Web Analytics: An Hour a Day by Avinash Kaushik
