Summary of Social Media

Social media is also known as consumer generated media and it refers to the creation and sharing of content by consumers on the Internet. It has allowed a democratization of the Internet, where all Internet users now also have the opportunity to be creators as well as consumers of content.

Social media refers to the online technology platforms that allow users to:

• Bookmark and aggregate content.
• Create and share content.
• Use other Internet users’ preferences to find content.

Most social media services are free to all participants and rely on advertising for revenue. Social media provides targeted demographic information to advertisers looking to direct their advertising.