Summary of Web PR
PR has moved into a new and exciting era - it is now also online. WebPR is used to enhance brand awareness, exposure and SEO efforts using various online channels like article directories, press release sites, industry related sites, online newsrooms, blogs, forums and social media sites.
Effective PR is about listening and responding, and the Internet has provided tools to enhance these activities.
Companies can listen to the conversation using ORM tools. Companies should respond by going to the customer conversation, whether that means commenting on blogs or forums or by some other means of engagement.
Companies can use the Internet to build their own voice online. Tactics include:
- Online article syndication
- Press release directories
- Corporate blogging
WebPR uses the Internet to enhance and update established PR practice. Optimising press releases for both search engines and
social media increases online reach, distribution and reputation. A resourceful, accessible and well-managed online press room is crucial.
The Internet means that companies no longer control the conversation. With WebPR, a company can engage in the conversation, and with transparency, influence it.
