Summary Of Website Development and Design

While looks are important (and who ever said they weren’t?), the foundations of a successful web site are:]

• Usability and accessibility
• Search engine visibility

Web sites should be built for users first and foremost. The development and design of a web site should ensure that all necessary content can be accessed by search engines.
 
Web sites should be designed and developed for best use by both people and search engines.
 
Key considerations include:

•  Well thought out information architecture and clear navigation
•  Standards compliant HTML and functionality that works across all browsers
•  Descriptive naming of elements so that web sites make sense without images and when accessed by text reading  browsers

Design should enhance user experience and guide a visitor seamlessly through a web site, as opposed to distracting visitors from their goals.