A Three-way Relationship of Search Engine Marketing

Search engines, webmasters and users

Search engines, Internet users and web site owners are involved in a symbiotic three way relationship. Each party depends on the other two to get what they need.

Users want to find what they are looking for on the Internet

They use search engines to lead them to web sites, and they favour search engines that deliver the most relevant and useful results.

Search engines want to make money from selling advertising.

The more users they have, the more advertising search engines can sell. Therefore, search engines must list their results according to relevance and importance in order to attract and keep users. In turn, search engines favour sites that are relevant and useful to users.

Web site owners, webmasters and online marketers want search engines to send traffic to their site.

Therefore, they need to make sure that their sites are relevant and important in both the eyes of the search engines and the users.