Viral Marketing

Viral marketing is a form of word of mouth marketing which aims to result in a message spreading exponentially. It takes its name from a virus, because of the similarities that marketers aim to emulate:

1. It is easily passed on.
2. The number of people who have been “infected” grows exponentially.

Viral marketing campaigns are not as easy as they may appear. They require careful preparation, and a little bit of luck. This module has been prepared with a view to educate and create your awareness about Viral Marketing, how viral marketing works,  when to consider viral marketing, how to do it right, emerging technologies, the good and the bad about viral marketing.

This module would be useful for first timers in viral marketing, MBA / BBA / B.Com students, Advertising & PR Professionals, NGO's, NPO's, Brand Managers, Entrepreneurs, Doctors, SME's and anyone wanting to know about the basics of email marketing.

• Module Curriculum

  • History Of Viral Marketing

  • Key terms and Concepts of Viral Marketing

  • How Viral Marketing works?

  • Types Of Viral Marketing Campaigns

  • Stormhoek and Threshers: a voucher frenzy - Viral Marketing

  • Preparing to go Viral

  • Now what on Viral Marketing

  • Getting it wrong: astroturfing on Viral Marketing

  • Summary Of Viral Marketing

  • The Bigger Picture Of Viral Marketing

  • Great Videos on Viral Marketing

  • Interesting Articles on Viral Marketing

  • Important Books on Viral Marketing

  • Best Slides on Viral Marketing

  • Further Reading on Viral Marketing

• Learning Options

  • Selfpaced Study - FREE

    • Self-paced study is available through our Free Masterclass Programs. Registration to the Masterclass is Free for all members of IICM. The Masterclass is delivered through our advanced learning management system comprising of Study Resources and a constantly incrementally updated knowledge center.

    • Pay only for Assessment, when you are ready to be Certified

  • Training On Demand

    • Ondemand : Online / Classroom / Onsite Training options available

    • Instructor Led

    • Schedule as per your convenience (Based on instructor availability)

    • Free Assessment 

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