Web Analytics and Conversion Optimization

Picture the scene: you’ve opened up a new fashion retail outlet in the trendiest shopping centre in town. You’ve spent a small fortune on advertising and branding. You’ve gone to great lengths to ensure that you’re stocking all of the prestigious brands. Come opening day your store is inundated with visitors and potential customers. And yet, you are hardly making any sales. Could it be because you have one cashier for every hundred customers? Or maybe it’s the fact that the smell of your freshly painted walls is chasing customers away before they complete a purchase. While it can be difficult to isolate and track the factors affecting your revenue in this fictional store,move it online and you have a wealth of resources available to assist you with tracking, Analysing and optimising your performance.

To a marketer, the connected Internet offers more than new avenues of creativity. By its very nature, the Internet allows you to track each click to your site and through your site. It takes the guesswork out of pinpointing the successful elements of a campaign, and can show you very quickly what’s not working. It all comes down to knowing where to look, knowing what to look for, and knowing what to do with the information you find.

This module has been prepared with a view to educate and create awareness about web analytics, how web analytics work,  how to analyse right, emerging technologies, the good and the bad about web analytics.

This module would be useful for people interested in knowing more about web analytics, MBA / BBA / B.Com students, Sales & Marketing Professionals, Advertising & PR Professionals, NGO's, NPO's, Brand Managers, Entrepreneurs, Doctors, SME's and anyone wanting to know about the basics of web analytics.

  • Module Curriculum

    • History Of Web Analytics and Conversion Optimization

    • Key Terms and Concepts Of Web Analytics and Conversion Optimization

    • How Web Analytics and Conversion Optimization works?

    • Tracking and Collecting Data in Web Analytics and Conversion Optimization

    • Analysing Data in Web Analytics and Conversion Optimization

    • Tools of the trade in Web Analytics and Conversion Optimization

    • Pros and Cons Of Web Analytics and Conversion Optimization

    • Summary Of Web Analytics and Conversion Optimization

    • The Bigger Picture Of Web Analytics and Conversion Optimization

    • Great Videos on Web Analytics and Conversion Optimization

    • Interesting Articles on Web Analytics and Conversion Optimization

    • Important Books on Web Analytics and Conversion Optimization

    • Best Slides on Web Analytics and Conversion Optimization

    • Further Reading on Web Analytics and Conversion Optimization

  • Learning Options

    • Selfpaced Study - FREE

      • Self-paced study is available through our Free Masterclass Programs. Registration to the Masterclass is Free for all members of IICM. The Masterclass is delivered through our advanced learning management system comprising of Study Resources and a constantly incrementally updated knowledge center.

      • Pay only for Assessment, when you are ready to be Certified

    • Training On Demand

      • Ondemand : Online / Classroom / Onsite Training options available

      • Instructor Led

      • Schedule as per your convenience (Based on instructor availability)

      • Free Assessment

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