Web PR

“ Public Relations" is a set of management, supervisory, and technical functions that foster an organization’s ability to strategically listen to, appreciate, and respond to those persons whose mutually beneficial relationships with the organization are necessary if it is to achieve its missions and values.” (Health, 2005)

Traditional PR (public relations) has focused on crafted press releases and company image. It has provided for a controlled release of information, and a communication process that relies on journalists and traditional media such as newspapers. This modus operandi has been enormously impacted by the spread and influence of the Internet.

Whilst the Internet provides excellent tools to the PR industry, the shift in communications afforded by the Internet has also caused a ruckus in the world of public relations. Information is freely available and accessible to a far greater audience,as opposed to being controlled through a select group of journalists. Communication is taking place in the realm where the consumer feels most comfortable, as opposed to the channels dictated by the company.

PR needs to follow this shift, especially as consumers are increasingly turning to a “person like me” for trusted advice, as opposed to mainstream media outlets (Edelman, 2006).

The Internet provides savvy PR professionals with plenty of tools for listening to and engaging with a far wider community, and can have immense benefits for companies that are willing to be transparent in their communications. It also allows companies to engage in a more immediate form of communication.

WebPR collectively stands for the ways in which you can get your message out online.

This module has been prepared with a view to educate and create awareness about online PR, how PR works online,  when to consider online PR, how to do it right, emerging technologies, the good and the bad about online PR.

This module would be useful for people interested in knowing more about Social Media, MBA / BBA / B.Com students, Sales & Marketing Professionals, Advertising & PR Professionals, NGO's, NPO's, Brand Managers, Entrepreneurs, Doctors, SME's and anyone wanting to know about the basics of email marketing.

• Module Curriculum

  • Online PR

    • History Of WebPR

    • Key Terms and Concepts for WebPR

    • How WebPR works?

    • WebPR Tactics

    • Press Releases: Optimised for search and for social media - WebPR

    • Blogging at WebPR

    • Online Press Room

    • Tools of the trade in WebPR

    • WebPR: should I or shouldn’t I?

    • Summary Of WebPR

    • The Bigger Picture Of WebPR

    • Great Videos on WebPR

    • Interesting Articles on WebPR

    • Imporant Books on WebPR

    • Best Slides on WebPR

    • Further Reading on WebPR

  • Online Reputation Management

    • key Terms and Concepts of Online Reputation Management

    • How Online Reputation Management Works?

    • 10 Rules to recover from an online brand attack

    • Summary Of Online Reputation Management

    • The Bigger Picture of Online Reputation Management

    • Great Videos on Online Reputation Management

    • Some Interesting Articles on Online Reputation Management

    • Important Books on Online Reputation Management

    • Best Slides on Online Reputation Management

    • Further Reading on Online Reputation Management

  • Online Copywriting

    • Key Terms and Concepts for Online Copywriting

    • Short Copy Of Online Copywriting

    • How Online Copywriting Works?

    • PPC Adverts in Online Copywriting

    • Long Copy of Online Copywriting

    • Getting Read: Titles and Subject lines on Online Copywriting

    • Copywriting For SEO

    • Neologisms and Buzz Words of Online Copywriting

    • Summary Of Online Copywriting

    • Tools for the trade of Online Copywriting

    • Great Videos on Online Copywriting

    • Some Interesting Articles on Online Copywriting

    • Important Books on Online Copywriting

    • Best Slides on Online Copywriting

    • Further Reading on Online Copywriting

• Learning Options

  • Selfpaced Study - FREE

    • Self-paced study is available through our Free Masterclass Programs. Registration to the Masterclass is Free for all members of IICM. The Masterclass is delivered through our advanced learning management system comprising of Study Resources and a constantly incrementally updated knowledge center.

    • Pay only for Assessment, when you are ready to be Certified

  • Training On Demand

    • Ondemand : Online / Classroom / Onsite Training options available

    • Instructor Led

    • Schedule as per your convenience (Based on instructor availability)

    • Free Assessment